Muncie OUTreach
Event Posters & Social Templates
Vibrant social media templates and poster series promoting Pride events, using bright colors, custom icons, and inclusive design that reflects the welcoming LGBTQ+ community in Muncie, Indiana.
Tools Used
Team Members
Taylor Rector, Ashtyn Huber, Maddie Whitaker, Cassie Pomierski, Stan S., Hannah Schneider, Miles Landrum
The Challenge
Design promotional materials for Muncie OUTreach's 2024 community events. The social media campaign needed cohesive templates for their Pride event, while each poster required its own distinct visual identity. All designs had to be inclusive and welcoming to the LGBTQ+ community.
The Solution
Two separate design approaches were used to meet the needs of the organization. A series of event posters incorporated various pride flags to showcase that people of all orientations were welcome, while a social media system with custom icons and templates were created to allow organizers to easily personalize posts and share photos from their Pride event. While visually distinct, all design materials shared the bold, welcoming energy that defines Muncie OUTreach.
Deliverables
Event Posters
Series of promotional posters for Pride events, Family Swim, Lavender Graduation, and skating events, incorporating pride flags and inclusive imagery.
Social Media Templates
Flexible Canva templates with custom icons and patterns, enabling organizers to easily create consistent, branded social media content.
Design Process
Custom Icon Design
From Sketches to Icons
We began by sketching icons representing various Pride event activities and amenities. These hand-drawn concepts were then refined in Adobe Illustrator to create a cohesive set of simple, recognizable symbols.
The icons were designed to be combined into repeating patterns and layered with vibrant gradient to create colorful, dynamic backgrounds for social media templates.
Pattern & Gradient System
Colorful & Dynamic
By combining our custom icons with vibrant gradients and repeating patterns, we created a versatile design system that kept social media posts fresh and engaging while maintaining visual consistency.
The patterns could be easily swapped and customized within the Canva templates, giving organizers creative flexibility without sacrificing brand cohesion.
Social Media Templates
The social media templates were designed in Canva to allow event organizers to easily personalize posts and share photos from events while maintaining a consistent, fun online presence.
OUTreach Event Posters
Throughout the semester, our team created a series of posters to advertise Muncie OUTreach events. We incorporated various pride flags to showcase that people of all orientations were welcome.
Key Takeaways
Collaborating with a large group of designers required clear communication and a shared vision to build tools that Muncie OUTreach organizers could easily use without design experience. It was rewarding to see our designs come to life at events and know they helped create an inclusive, welcoming atmosphere.
Inclusive Design
Creating visuals that felt welcoming and authentic to the LGBTQ+ community
Team Collaboration
Working effectively as a large team on different pieces while maintaining the vision of the client
User-Friendly Templates
Building flexible templates that empower clients to create content