Muncie Action Plan
Complete Brand Identity
A comprehensive two-semester project creating a complete brand identity system for a community organization promoting social and economic growth in Muncie, Indiana.
Tools Used
The Challenge
Muncie Action Plan needed a cohesive brand identity that would unify their main organization with multiple taskforces, each focused on different community initiatives, while maintaining a clear visual identity and professional credibility.
The Solution
A comprehensive brand system starting with a redesigned main logo, then expanding to include individual taskforce identities, professional stationery, and a complete annual report that showcased their community impact.
Phase 1: Logo Design Process
Fall semester focused on developing the main logo through research, concept exploration, and client collaboration.
Concept 1: Community Blocks
This concept centers on the acronym MAP, styled as bold roads that cut through colorful blocks, symbolizing guidance, connection, and community pathways.
Phase 2: Brand System Expansion
Spring semester expanded the logo into a complete brand identity system and professional branding materials like stationery and an annual report.
Logo Variations & Usage
Annual Report Design
Interactive Annual Report
Professional Stationery
Key Takeaways
Over two semseters I helped lead the team to create a complete brand identity system for MAP. From intial logo concepts through final deliverables like stationery and the annual report. The new identity has been enthusiastically adopted by MAP and its taskforces, providing a professional and cohesive visual foundation for their ongoing community initiatives.
Unified Identity
Cohesive brand system across logos, print materials and digital assets
Professional Presence
Elevated their presence for community partnerships and funding opportunities
Scalable System
Flexible design system that can be adapted as new taskforces and initiatives launch